Your week, explained.
Understand baby’s development, what your partner may be experiencing, and how you can help.
FOR THE DAD YOU’RE BECOMING
Find your feet.
Be there
for them.
You don’t need every answer. Just a little understanding, a useful next step, and somewhere to start.
Join the waitlistPractical pregnancy support. Coming soon to iPhone.
A little more
“I’ve got this.”
84 days to go
“I’ve got this.”
9:41●●● ▰
THE DAD APP ☺
Morning, Dad.
Small things. A big difference.
YOUR PREGNANCYWeek 28
Third trimester84 days to go
TODAY’S PLAN OF ACTION
Sort dinner tonight.
Cook or arrange a takeaway, then handle the clean-up too.
See your plan ↗BABY THIS WEEKA bigger baby.
A new chapter.
A new chapter.
YOUR PARTNERMake room
for real rest.
for real rest.
♡
Self check-inHow are you doing today?
→⌂Today▥Journey▤Learn♧Tools
A glimpse inside · illustrative app preview
BECOMING A DAD IS A BIG DEAL.
You’re part of this.
Right from the start.
Pregnancy can feel like a lot is happening around you. The Dad App helps you understand what’s changing—and find your own way to show up.
LESS GUESSWORK. MORE BEING THERE.
Support that fits
your everyday.
A useful next step.
Practical daily actions, with an optional check-in to personalise another step for how you’re doing.
Your questions count.
Dad Coach is an AI conversation for everyday questions about becoming a dad.
PRACTICAL HELP. RIGHT IN YOUR POCKET.
Less to juggle.
More ready for real life.
From the first baby budget to timings during labour, The Dad App puts useful tools in one place—so you can take ownership of the practical stuff.
SIX TOOLS. ONE PLACE TO START.Your part.
Your part.
A little easier.
- Baby budget
One-off costs, monthly spending, what you already own.
- Contraction timer
A simple record of contraction timings.
- Appointments & preparation
Visits organised. Questions ready.
- Hospital bag & newborn tools
Get ready for the birth and the days after.
Your practical toolkit Join the launch waitlist ↗
9:41●●● ▰
THE DAD APP
Your toolkit.
A little more prepared.
⌂Today▥Journey▤Learn⌘Tools☷Missions◌Coach
MAKE THE NUMBERS FEEL MANAGEABLE
A baby budget
you can build on.
Give the essentials a rough cost. Separate one-off purchases from monthly spending. Mark what you already have, then see what’s left to plan for.
A useful first estimate. Not another thing to keep in your head.9:41●●● ▰
‹ Baby budget
Ready for
the little things.
EXAMPLE BUDGET
PLANNED ONE-OFF COSTS£1,240
Spent£410
Still to buy£830
Estimated monthly costs£65
Your essentials ＋
✓
CotAlready owned
£0PushchairStill to buy
£300Car seatStill to buy
£180A first estimate. You can adjust as you go.
⌂Today▥Journey▤Learn⌘Tools☷Missions◌Coach
WHEN IT’S TIME, KEEP IT SIMPLE
Timings recorded.
One less thing to remember.
Use the contraction timer to record timings during labour, with your recent entries together in one place.
A timing record—not medical advice or a decision about when to seek care. Follow your maternity team’s guidance.9:41●●● ▰
‹ Contraction timer
One moment
at a time.
A simple record of your timings.
DURATION00:00Ready when you are.
Recent timingsNo contractions recorded yet.
Follow your maternity team’s guidance. This tool records timings; it does not decide when to seek care.
⌂Today▥Journey▤Learn⌘Tools☷Missions◌Coach
GOOD TO KNOW
A few questions.
Straight answers.
Who is The Dad App for?
Dads preparing for a baby—whether it’s your first time or you’re doing it again. Start with your pregnancy stage and take it from there.
Do I need to check in every day?
No. There’s always a daily library action for your stage. Check-ins are optional, and help personalise an additional action to how you’re doing.
Is Dad Coach medical advice?
No. Dad Coach uses AI for general support and practical ideas. It can get things wrong. Medical questions and urgent concerns belong with your maternity team or an appropriate healthcare professional.
Can I download it yet?
We’re testing The Dad App ahead of its iPhone launch. There isn’t a public download yet. Join the waitlist below and we’ll email you about the launch.
YOUR NEXT CHAPTER. A LITTLE MORE SUPPORTED.
You’ve got a lot
to look forward to.
The Dad App is coming soon to iPhone.
Want to know when we’re ready?